Cookie Policy
This cookie policy describes Identum AS (“we”, “us”, “our”) use of cookies when you visit our website. If you have any questions about our use of cookies that are not answered by the information below, please contact us on stein@identum.no.
What are cookies and why do we use them?
Cookies are small text files that are stored on your device when you visit a website. Cookies help the website remember information about your visit to improve the website’s functionality and display more personalised and useful content.
When you visit our website, we install certain cookies on your device that are necessary for the functionality of the website. Subject to your consent, we may also use cookies or other tracking tools to collect information about your device and your interaction with our website. Currently, we use such non-essential cookies for the following purposes:
- Improving the functionality of the website
- Analysing the use of our website
- Marketing
At the bottom of this cookie policy, you will find a complete list of the cookies we use and the purposes we use them for.
Does our use of cookies involve processing of personal data?
Depending on which cookies you have given us your permission to store on and retrieve from your device, our use of cookies may include processing of your personal data. All processing of personal data is subject to security and privacy standards enshrined in the applicable data protection legislation. You can read more about our processing of your personal data in our privacy statement.
How can you manage or delete cookies?
You can, at any time, withdraw your consent to our use of cookies that are not strictly necessary for the functioning of the website. Please note that cookies allow us to give you the best possible experience on our website and that blocking cookies will affect the website’s performance.
If you want to withdraw your consent, or otherwise manage your cookie preferences, you can easily do so by scrolling to the top of this page and clicking on the banner above the top menu to open the cookie consent window.
You can then easily make changes to your cookie preferences in the popup window that emerges at the bottom of your screen. Easy peasy, right? 😃
Which cookies do we use?
Strictly necessary cookies
Strictly necessary cookies make our website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.
| COOKIE NAME | PROVIDER | CATEGORY | EXPIRY | DESCRIPTION |
| __hs_do_not_track | identum.no | necessary | 179 days | Prevents the tracking code from sending any information to HubSpot |
| __cf_bm | hubspot.com | necessary | 29 minutes | Cloud flare's bot products identify and mitigate automated traffic to protect your site from bad bots. Cloudflare places the __cf_bm cookie on End User devices that access Customer sites that are protected by Bot Management or Bot Fight Mode. The __cf_bm cookie is necessary for the proper functioning of these bot solutions. |
| __cf_bm | identum.no | necessary | 29 minutes | Cloud flare's bot products identify and mitigate automated traffic to protect your site from bad bots. Cloudflare places the __cf_bm cookie on End User devices that access Customer sites that are protected by Bot Management or Bot Fight Mode. The __cf_bm cookie is necessary for the proper functioning of these bot solutions. |
| _cfuvid | hubspot.com | necessary | session | This cookie is used to apply rate limits to traffic. It allows the Cloudflare WAF to distinguish individual users who share the same IP address. |
| __cf_bm | hsforms.com | necessary | 29 minutes | Cloud flare's bot products identify and mitigate automated traffic to protect your site from bad bots. Cloudflare places the __cf_bm cookie on End User devices that access Customer sites that are protected by Bot Management or Bot Fight Mode. The __cf_bm cookie is necessary for the proper functioning of these bot solutions. |
| __hs_cookie_cat_pref | identum.no | necessary | 180 days | The HubSpot Cookie Banner's consent preferences cookie. |
| _cfuvid | hsforms.com | necessary | session | This cookie is used to apply rate limits to traffic. It allows the Cloudflare WAF to distinguish individual users who share the same IP address. |
| hs_ab_test | identum.no | necessary | session | Used to consistently serve visitors the same version of an A/B test page they’ve seen before |
| __cf_bm | hsappstatic.net | necessary | session | Cloud flare's bot products identify and mitigate automated traffic to protect your site from bad bots. Cloudflare places the __cf_bm cookie on End User devices that access Customer sites that are protected by Bot Management or Bot Fight Mode. The __cf_bm cookie is necessary for the proper functioning of these bot solutions. |
| __Secure-ENID | google.com | necessary | 395 days | |
| __cf_bm | hs-analytics.net | necessary | session | Cloud flare's bot products identify and mitigate automated traffic to protect your site from bad bots. Cloudflare places the __cf_bm cookie on End User devices that access Customer sites that are protected by Bot Management or Bot Fight Mode. The __cf_bm cookie is necessary for the proper functioning of these bot solutions. |
| __cf_bm | hubspotusercontent-eu1.net | necessary | session | Cloud flare's bot products identify and mitigate automated traffic to protect your site from bad bots. Cloudflare places the __cf_bm cookie on End User devices that access Customer sites that are protected by Bot Management or Bot Fight Mode. The __cf_bm cookie is necessary for the proper functioning of these bot solutions. |
| __cf_bm | hs-scripts.com | necessary | session | Cloud flare's bot products identify and mitigate automated traffic to protect your site from bad bots. Cloudflare places the __cf_bm cookie on End User devices that access Customer sites that are protected by Bot Management or Bot Fight Mode. The __cf_bm cookie is necessary for the proper functioning of these bot solutions. |
| _cfuvid | identum.no | necessary | session | This cookie is used to apply rate limits to traffic. It allows the Cloudflare WAF to distinguish individual users who share the same IP address. |
| __cf_bm | hs-banner.com | necessary | session | Cloud flare's bot products identify and mitigate automated traffic to protect your site from bad bots. Cloudflare places the __cf_bm cookie on End User devices that access Customer sites that are protected by Bot Management or Bot Fight Mode. The __cf_bm cookie is necessary for the proper functioning of these bot solutions. |
| __cf_bm | hubspotusercontent-na1.net | necessary | 29 minutes | Cloud flare's bot products identify and mitigate automated traffic to protect your site from bad bots. Cloudflare places the __cf_bm cookie on End User devices that access Customer sites that are protected by Bot Management or Bot Fight Mode. The __cf_bm cookie is necessary for the proper functioning of these bot solutions. |
Functional cookies
Functional cookies enable our website to remember information that changes the way the website behaves or looks; for example, your preferred language or the region that you are in.
| COOKIE NAME | PROVIDER | CATEGORY | EXPIRY | DESCRIPTION |
| li_gc | linkedin.com | functionality | 179 days | Used to store guest consent to the use of cookies for non-essential purposes |
| YSC | youtube.com | functionality | session | Registers a unique ID to keep statistics of what videos from YouTube the user has seen. |
| VISITOR_PRIVACY_METADATA | youtube.com | functionality | session | Stores the user's cookie consent state for the current domain. |
Analytical cookies
Analytical cookies allow us to analyse traffic sources so we can measure and improve the performance of our site. Analytical cookies enable us to see how visitors move around the website. All information these cookies collect is aggregated and therefore anonymous.
| COOKIE NAME | PROVIDER | CATEGORY | EXPIRY | DESCRIPTION |
| __hssc | identum.no | analytics | 29 minutes | Analytics session cookie |
| __hssrc | identum.no | analytics | session | Used to determine if a session is a new session |
| hubspotutk | identum.no | analytics | 179 days | Contains visitor's identity |
| __hstc | identum.no | analytics | 179 days | Analytics tracking cookie |
| _ga_KHD6MBRRSF | identum.no | analytics | 399 days | Used to persist session state |
| _ga | identum.no | analytics | 399 days | ID used to identify users |
| ar_debug | google-analytics.com | analytics | 89 days | This cookie is used by Google Ad Services to debug ads. |
Marketing cookies
Marketing cookies are used to build a profile of your interests to show you relevant adverts on this and other websites. The intention is to display ads that are relevant and engaging for you. If you do not allow these cookies, you will experience less targeted advertising and personalised content.
| COOKIE NAME | PROVIDER | CATEGORY | EXPIRY | DESCRIPTION |
| __Secure-ROLLOUT_TOKEN | youtube.com | advertisement | session | |
| lidc | linkedin.com | advertisement | 1439 minutes | Used by the social networking service, LinkedIn, for tracking the use of embedded services. |
| bcookie | linkedin.com | advertisement | 364 days | Used by LinkedIn to track the use of embedded services. |
| _gcl_au | identum.no | advertisement | 89 days | Used by Google AdSense for experimenting with advertisement efficiency across websites using their services. |
| IDE | doubleclick.net | advertisement | 389 days | This cookie is used for targeting, analyzing and optimisation of ad campaigns in DoubleClick/Google Marketing Suite |
| VISITOR_INFO1_LIVE | youtube.com | advertisement | session | Tries to estimate the users' bandwidth on pages with integrated YouTube videos. |
*The retention time is calculated from the last time you visited the website. The cookie is deleted automatically after the expiry of the time.